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The Royal Laurentien is a family-owned business consisting of Gabriel,
Jocelyne, Charles, Isabel and Julie. Gabriel
Ménard, or Gaby for those who know him well, was renowned during
the 70’s and 80’s as one of the best golfers in the region.
Since the age of 20, he had been passionate about the sport. While he
was the owner of a glazing business, he spent most of his time on a gold
course, as any dedicated player would, and dreamt of owning a course of
his own. In 1980, he purchased over 800 acres of land along the 117 in
Saint-Faustin, which belonged to a man named Patry. Shortly after his
acquisition, Mr. Ménard put up a trailer and bought an all-terrain
vehicle for his children to have some fun with.
One day, he built
himself a green with some black soil and fertilizer, just to be able to
practice his approach shots and his putting, while remaining close to
his loved ones. (That green is now that of the 17th hole!) Later on, he
realized that with all of this land, he could build a 9 hole, par 3. But
his wife, who was ambitious, knew that he was a determined man and told
him "Don’t just do a 9-hole par 3. Go ahead. Follow your dream!"
Thus, with the support of his family, Gaby undertook the realization of
his dream: to build a golf courser entirely to his liking.
He accumulated lots
of pictures taken from golf magazines. "Flip through the magazines
and tear out all the pages you find interesting," he said to his
wife and 3 children. He had amassed over 300 pictures as a result. In
1983, although he couldn’t afford to contract for a topographical
map of his land and the services of a designer, he chose to fly over his
land by helicopter to take aerial pictures. Once the pictures were developed,
he spread them over the kitchen table and placed them side by side, to
get a bird’s eye view of the area. With a pencil, he then started
drawing the no. 1 teeing ground, the isle, the fairway, traps here and
there, and finally the green. Next, he drew the no. 2 teeing ground, and
so on. He would take his pictures with him in the woods and design, in
his mind, the golf course we know today as the Royal Laurentien.
In 1985, as market
analysis is completed and work is ready to begin, he headed out to meet
with bank representatives to ask for a loan to build his golf course.
But things didn’t go as expected. None of the institutions would
lend him any money! He then thought of a solution: "With my 800 acres,
I really only need 200 for my golf course. I’ll sell the land around
it and with the money start the construction," he said to himself.
He then went back to the banks to explain his new plan. Again, he got
turned down, and was told: “When you manage sell a plot to one of
your friends or colleagues, you’ll be able to sell more.”
But what the banks didn’t realize was that Gaby and Jocelyne wouldn’t
be discouraged easily. They set out to call their friends, colleagues
and business acquaintances, and met with them. “Buy a plot on my
land and some day, there’ll be a golf course... a superb one at
that!”, they promised. And since Gaby, as a business man, was known
to be a man of his word, they believed him. He sold more than one million
dollars worth of land and could then begin construction. It wasn’t
until 1987, when 60% of the work had been completed, that the bank realized
Gaby was resolute. Thus, the loan was approved, finally!
Golfers first discovered
the Royal Laurentien in 1989. From 1989 to 1994, Gaby invested all his
finances in improving the terrain, and it wasn’t until 1996 that
he designed and built himself a 1.5 million dollar lodge. A year later,
the prestigious Canada's Golf Ranking Magazine ranked them the 65th best
golf course in Canada, and 10th best in Quebec.
In June 2000, Gaby
innovated once more by creating the Chalets Royal Laurentien. These sixteen
luxurious cottages at the edge of course not only enhanced the Royal Laurentien
as golf course, but also as an outstanding four-season resort. These superb
4-star cottages, the highest ranking afforded to tourist accommodations,
won the Quebec grand prize of tourism two years later.
The most outstanding
thing in this whole story is that Gabriel, Jocelyne, Charles, Isabel and
Julie all participated in the development. They planted trees, shoveled,
raked, and did all of the work themselves.
Gabriel isn’t
simply the owner of the Royal Laurentien. He’s the founder, designer,
constructor, bulldozer operator, shovel operator, truck driver, and the
enthusiast!
Things aren’t stopping here, as Charles, Isabel and Julie have been
working in the family business for 15 years, since the very beginning.
They’ve most definitely inherited the courage and determination
of their parents.
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